Branson moves into active events with sporting venture

 
Caitlin Morrison
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RICHARD Branson has added yet another brand to his empire,with the launch of Virgin Sport, which will run mass participatory events in running and cycling.

Mary Wittenberg, previously boss of New York Road Runners, which co-ordinates the New York marathon, has been brought on board as chief executive.

Branson said the “health and wellness” game is “an area we feel very passionate about” and cited running the London marathon along with his son and daughter in 2010 as a driving factor in his decision to launch Virgin Sport.

“The camaraderie and spirit of the journey that comes with these types of events is incredibly rousing and motivating,” he said.

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