Global recruiter Randstad polled over 10,000 workers to discover how attractive different industries are to the UK's workforce.
In London, investment banking is now the third most popular sector following electronic engineering and automotive aerospace. More than a third of respondents said they thought investment banking was an attractive career.
The capital was, however, the only region where investment banking featured in the top three most attractive sectors. Investment banking ranks ninth in the UK as whole in terms of career attractiveness. The automotive industry topped the list for the fourth year in a row.
Mark Bull, CEO of Randstad UK, commented on the survey:
A bounce-back in mergers and acquisitions activity over the last year has helped drum up interest in Investment Banking.
As a result, finance jobs are speeding to the top of the pile as the most desired careers in London, boosted by excellent salary packages, and bonuses which are becoming more rewarding for those at the top of their field again. This year, boosted by all this activity, bonuses were as strong as ever.
In terms of individual companies, John Lewis came out as the favourite followed by BMW and British Airways.