T and Time Warner might be the game-changer. It has raised the spectre of platform and broadcaster mergers where value is unlocked via the ownership of both advertising inventory and the set top box. Maybe old dogs can be taught new tricks.
T and Time Warner will not be the last deal of this type. Addressable advertising is too tempting. Liberty Global and ITV may be next. May 24, 2019
s unlikely to end with TV streamed over an app either. Your set top box is a powerful bit of kit and its value in advertising is only starting to be realised. Like the app, it can be used to gather data and deliver targeted advertising. But traditionally broadcasters don&rsquo May 24, 2019
the students were just playing the odds in their favour using the idea of &lsquo May 24, 2019 or &lsquo
s population. In other words, in return for an initial lump sum, the Crown would pay a guaranteed annual pay-out for the rest of the annuitant&rsquo May 24, 2019
