CBeebies schools to open in China as part of BBC tie-up with Popular

Oliver Smith
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Children in Shanghai, Beijing and Hong Kong will learn English from CBeebies lessons
THE BBC’S commercial arm has signed a deal with Singapore-based Popular Holdings to roll out a chain of CBeebies-branded English-language schools across China.

Starting with openings in Shanghai, followed by Beijing and across mainland China and Hong Kong over the coming years, the deal will see the BBC receive licensing fees from the use of CBeebies characters and programmes in the schools.

“As an internationally respected brand, associated with the best of British and trusted by audiences around the world, there is a natural fit between the BBC and English language learning overseas,” said BBC Worldwide chief executive and director of global, Tim Davie.

“Working with proven experts to develop a bespoke curriculum, the combination of our much loved characters and rich video content will offer children in China a unique learning experience.”