USAA top for customer service in US
The top American company with the best service is military financial services giant United Services Automobile Association, a survey has shown.
According to research by marketing company Nunwood the group beat global giants including Amazon.
Nunwood surveyed 4,853 customers across the US in April, about 250 major American brands to discover what a top performing brand does to merit ‘an exceptional customer experience’ – and what their competitors need to do to catch up.
THE TEN BEST
1. USAA*
2. Amazon
3. Red Lobster
4. Charles Schwab
5. Olive Garden
6. Netflix
7. Southwest Airlines
8. Krispy Kreme
9. Zappos
10. Apple (TIE)
*United Services Automobile Association
Voters lauded the USAA for consistently delivering on its promise – ‘For those who stood tall for this country and for their families, we stand ready to return the favour.’
Number two was Amazon, followed by Red Lobster, Charles Schwab and Olive Garden.
Netflix came in sixth, with Southwest Airlines in seventh and Kristy Kreme, Zappos and Apple rounding out the top ten.
Nunwood surveyed 4,853 customers across the US in April, about 250 major American brands to discover what a top performing brand does to merit ‘an exceptional customer experience’ – and what their competitors need to do to catch up.
The best firms won plaudits for offering low prices and high quality, listening to their customers and consistently over-exceeding customer expectations.
Read more: http://www.dailymail.co.uk/news/article-1389321/Just-company-beats-Amazons-customer-service-new-ranking-best–Travelocity-ranks-last.html#ixzz1O1EIpyAP