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      What drinking alcohol at football could tell us about sporting fandom

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NFL

  • Sport media rights value defies worries to hit record $66bn in 2026

    Sport Business

    Sports media rights values hit record levels this year and are forecast to continue defying warnings of the bubble bursting, according to a new report. The World Cup and bumper new agreements for the NBA and UFC drove the total aggregate value – the main revenue source for all major sports – from $62.4bn in [...]

    Rams player in blue and yellow uniform leaps to catch a football over a Bills player on the ground
  • NFL tickets discounted to fill Wembley Stadium

    Sport Business

    A 90,000-strong Wembley Stadium crowd for this weekend’s NFL fixture is under threat, prompting ticket discounts in areas of the London stadium. The fixture between the Jacksonville Jaguars and Houston Texans has not yet sold out, after a struggle to shift tickets for the first of three NFL matches – at the Tottenham Hotspur Stadium [...]

    NFL player Travis Etienne Jr. of the Jacksonville Jaguars emerges from a smoky tunnel onto the field, arms raised, with fa...
  • NFL cut ticket prices to fill Tottenham Hotspur Stadium

    Sport Business

    The NFL has cut ticket prices for this weekend’s fixture between the Indianapolis Colts and Washington Commanders in a bid to fill the Tottenham Hotspur Stadium. Some high-end category seats at Sunday’s game – the first of three across London in October – have been reduced to less than £80 each. It follows concerns that [...]

    Packed stadium during an American football game, showing the field, a large crowd, and flags.
  • NFL London games set to contribute £90m to capital

    September 28, 2026

    Fans attending the upcoming NFL London games are set to contribute more than £90m to the capital’s coffers, according to a new study. The NFL London Games return to the capital this weekend at Tottenham Hotspur Stadium with the UK set to stage its 43rd, 44th and 45th matches since hosting a first in 2007. [...]

  • Tottenham Hotspur facing demands from Greens for percentage of revenue

    September 23, 2026

    Tottenham Hotspur are facing pressure from Haringey Council leaders to sacrifice a fixed percentage of revenue for residents of Northumberland Park, the seat of their £1bn stadium. Spurs CEO Vinai Venkatesham has held talks with the Haringey Green Party, who told City AM the club had been “allowed to default on their planning obligations” attached [...]

  • Major development in £3bn project backed by Crystal Palace co-owner David Blitzer

    September 17, 2026

    Co-owner of Premier League club Crystal Palace, David Blitzer, is part of a group that has announced a major update to a £3bn stadium development. The American businessman, who became an early multi-franchise investor and was one of the first people to hold stakes in all five big North American leagues – NHL, MLB, MLS, [...]

  • Allowing South Africa vs New Zealand to clash with NFL is classic rugby

    September 11, 2026

    South Africa and New Zealand choosing to stage their money-spinning Greatest Rivalry rugby match in Baltimore on the opening weekend of the NFL season is, at best, short-sighted and realistically rather daft. What is the point in the sport trying to break the US, five years out from a North American World Cup many are [...]

  • Fulham owner Khan sees his £1bn stadium construction project take next steps

    September 2, 2026

    Owner of Premier League club Fulham, Shahid Khan, is spending £1bn on a major stadium upgrade as he looks to expand his corporate offering. The Pakistani-American businessman, who is reportedly worth nearly $15bn, will see his team relocated by 150 miles while the works, which will be completed in time for the summer of 2028, [...]

  • Arsenal owner Kroenke takes total US franchise spend this summer to £23bn

    September 2, 2026

    Nearly £23bn of US sports franchises were sold across the summer after Arsenal owner Stan Kroenke purchased the Los Angeles Angels. The surprise purchase – a MLB record at £2.97bn – ended a summer of spending across North America which included basketball, NFL and women’s football. Kroenke’s sporting portfolio now puts the Angels alongside Premier [...]

  • Is £5bn now the entry ticket into Premier League football?

    August 20, 2026

    It may have taken 34 years but the Premier League has at last clawed its way into the financial big time. The reported £5.5bn valuation placed on Liverpool FC by a consortium of new investors that includes Amazon’s founder Jeff Bezos – aka the world’s third richest man – has the whiff of an NFL [...]

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