Bring football home: let London host the Super Bowl Opinion The NFL has been playing matches in London since 1986. If any city outside the USA is ever going to host the Super Bowl, it should be London, says Alex Challoner Last week, new Prime Minister Andy Burnham said it was insane that the UK has not hosted a world cup since 1966. While it [...]
Chelsea fans stunned as ticket sharing equated with sexual misconduct Sport Business Chelsea have stunned supporters by equating unauthorised ticket sharing with sexual misconduct in their sanctioning guidelines for the new season. Premier League clubs are cracking down on ticket misuse but long-standing season ticket holders, who have long shared log-ins and built networks to help each other buy tickets, feel unfairly targeted. Bots and touts remain [...]
SailGP, rugby and PJL: Inside the new £50m budget sporting asset class Sport Business With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]
Quarter of Brits planning trip to watch US sport matches stateside May 5, 2026 Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]
Premier League growth rate swamped by American sports April 27, 2026 The Premier League’s growth rate was swamped by global rivals last year as American leagues continue to dominate revenue generation in sport. The Premier League’s $5.3bn in new revenue represented a 10-year compound annual growth rate of five per cent, but that was enough for just fourth in the Two Circles Sports IP Revenue League. [...]
NFL Draft: Premier League and Europe should adopt US system April 23, 2026 Veteran US sport agent Leigh Steinberg says European sport can learn a thing or two from the NFL Draft Manchester City’s winning four Premier League titles in the last five years is actually deeply problematic because when outcomes become predictable, fan engagement suffers. When the same clubs dominate year after year, the entire league’s commercial [...]
LeBron, McIlroy, Ronaldo in $575m Whoop raise at $10bn valuation March 31, 2026 LeBron James, Rory McIlroy and Cristiano Ronaldo are among a group of athletes part of a $575m raise that values wearable technology firm Whoop at $10.1bn. The Series G funding round, raising over $500m, is led by the likes of the Audi Formula 1 investors Qatar Investment Authority and Saudi Aramco Oil Pipelines stakeholders the [...]
Manuel Neuer: Bayern goalkeeper to teach European sport’s next leaders March 9, 2026 Bayern Munich goalkeeper Manuel Neuer is swapping the penalty box for the lecture theatre in a bid to halt the Americanisation of European sport. The man credited with inventing the sweeper-keeper role has co-founded the Center for Sports Business Tegernsee, whose stated aim is to strengthen governance and finances in Europe. Neuer’s role will involve [...]
Premier League + ‘could hurt fan acquisition if rolled out globally’ March 5, 2026 The Premier League is “smart” to be experimenting with showing games on its own dedicated app but may find it harder to attract new fans if it leaves broadcasters and streaming platforms altogether, says a leading figure at Dazn. Premier League + will launch in Singapore next season and show all 380 matches live as [...]
Seattle Seahawks: Why are NFL franchises selling for $10bn? February 20, 2026 Just days after winning their first Super Bowl in over a decade the owners of the Seattle Seahawks – the Allen family – put the NFL franchise up for sale. Paul Allen was a co-founder of Microsoft, and “The Estate of Paul G. Allen” has now begun a formal sale process of the franchise due [...]