Greg Norman: I’d rather see LIV Golf end than wither away Sport Business Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form. The tour’s future is in serious doubt after Saudi Arabia’s Public Investment Fund withdrew its backing earlier this year, having already spent $5bn on rivalling the PGA Tour. Talks continue over a [...]
American Express tees up golf’s St Andrews as it expands its sports portfolio Sport Business American Express this morning announced a partnership with iconic golf course St Andrews as the credit card behemoth expanded its sports portfolio further. The St Andrews Links will now be inter a sports sponsorship umbrella with the likes of NFL, Formula 1, Wimbledon, and Premier League club Brighton and Hove Albion. The deal will give [...]
Ryder Cup adds financial services firm to global sponsorship roster Sport Business The Ryder Cup has beefed up its partner portfolio ahead of next year’s event, signing a deal with an Irish-founded financial services firm. Stripe has become a worldwide partner for the next two editions of the intercontinental golf competition – held at Ireland’s Adare Manor in 2027 and Minnesota’s Hazeltine in 2029 – in a [...]
Starmer took sport freebies worth tens of thousands of pounds while PM July 17, 2026 Outgoing Prime Minister Sir Keir Starmer took sport-related freebies worth tens of thousands of pounds in his two years at Downing Street. Official data declared by the Prime Minister in the register of accepted gifts and hospitality shows the sport-mad leader has enjoyed £33,000 worth of perks since winning a landslide victory for his Labour [...]
2026 Open Championship set to double spending in Royal Birkdale July 16, 2026 This week’s Open Championship at Royal Birkdale is set to double takings at businesses in the local area, according to data from Mastercard. Last year’s edition at Royal Portrush in Northern Ireland delivered a 119 per cent increase in spending within 5km of golf’s oldest major tournament, while the 2024 Open saw an 82 per [...]
Sushidog investor pumps seven-figure sum into golf sim brand ahead of Open July 16, 2026 A firm with investments in Sushidog and Smash Padel has pumped a seven-figure sum into a UK golf simulator company ahead of the Open Championship. Middleton Enterprises, the family office of HomeServe co-founder Jeremy Middleton, will invest upwards of £1m into TeeGo, a simulator firm looking to drive growth in indoor golf. The injection will [...]
Could Burnham be the answer to free-to-air sport for all? June 25, 2026 With Andy Burnham set to be the next Prime Minister, Alan Sendorek assesses how his approach to broadcasting sport may differ from Sir Keir Starmer’s. Sir Keir Starmer – the country’s most powerful Arsenal fan – last month joined the Football Supporters Association in calling on TNT Sports to make the Champions League final available [...]
People named Mark called upon to raise money at London charity golf day June 15, 2026 Some of the UK’s estimated 600,000 people called Mark have been called upon to take part in a world record attempt at Royal Blackheath Golf Club to raise money for Prostate Cancer UK. The On Your Marks golf day will take 88 people called Mark and aim to raise £88,000 for charity just a stone’s [...]
Could LIV Golf really file for Chapter 11 bankruptcy? May 25, 2026 The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]
Golf ‘faces questions over financial viability’ following LIV setback May 21, 2026 LIV Golf’s struggles raise questions about the long-term viability of the sport, according to a new independent report on the business of golf. The breakaway tour’s huge financial incentives disrupted golf and forced the PGA Tour to raise its prize money but LIV now faces an uncertain future after Saudi Arabia’s Public Investment Fund announced [...]