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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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fitness

  • Gym Group upgrades outlook as Gen-Z shrugs off heatwave and World Cup

    Leisure

    Gym Group has upgraded its outlook after tempting Gen-Zers into its gyms throughout the summer, despite the distractions of the World Cup and multiple heatwaves.  Will Orr, chief executive of the no-frills gym provider, said the group is still on course to deliver three per cent sales growth despite a “noisy macro [environment], some hot [...]

    Man in The Gym Group uniform smiling at a woman on an exercise bike.
  • Puregym to double new gym openings in second half of year

    Leisure

    Puregym is set to bulk up its gym network in the second half of 2026 after seeing a boost to revenue in the first six months of the year. The Leeds-based group opened 17 sites in the first half of the year, but said on Thursday it remains on track to reach 60 new high-quality [...]

    Exterior view of PureGym Aldershot, a modern fitness center with large windows and promotional signage
  • London Sports Festival’s 3×3 Basketball Court Scores Early Success with Basketball England Takeover

    Partner

    Central London Alliance’s London Sports Festival’s newest sporting activation has made an impressive start, as the pop-up 3×3 basketball court in Paternoster Square welcomed hundreds of participants and spectators for a successful opening day in partnership with Basketball England. Situated in the shadow of St Paul’s Cathedral, the court has transformed Paternoster Square into a [...]

    Kids playing basketball at a pop-up court in London, with the Monument to the Great Fire visible.
  • I eat for a living. Can I get fit in 100 days?

    July 10, 2026

    City AM’s Deputy Life&Style Editor Adam Bloodworth reviews restaurants for a living. Can he get fit while still doing his job? Can I get fit in 100 days? I eat for a living. Not like those viral food challengers who eat 76 hot dogs in 10 minutes, but still in a quite ridiculous way that [...]

  • Huel scooped up by French food giant Danone

    March 23, 2026

    Huel, the meal-in-a-bottle brand backed by Steven Bartlett, is to be bought by French food giant Danone in a deal worth around €1bn, winning its British founder a £400m payout. The protein shake maker has agreed to a sale to the French consumer goods company as part of its pivot towards nutrition under its new chief [...]

  • Gen-Z swaps pints for gym memberships, fitness boss claims

    March 11, 2026

    Gen-Z fitness fanatics are opting for gym memberships over pints as social media trends drive young Brits to socialise at the pull-up bar rather than the nightclub bar, the boss of The Gym Group has claimed. Will Orr, chief executive at the only London-listed gym provider, told City AM his gyms have seen a surge [...]

  • Gym Group profit doubles as fitness firm flexes its muscles

    March 11, 2026

    The Gym Group more than doubled its profit as it bulks up its low-cost fitness offering and opens new sites.  The low-cost fitness group posted pre-tax profit of £10.6m in the year to December 2025, up 194 per cent from last year, as revenue nudged up eight per cent to £245m.  London’s only listed gym [...]

  • Sportl: the pay-as-you-go gym app sprinting into the capital

    March 10, 2026

    When they worked at the Bank of England, Matthew Austin and Ryan Lovelock understood the frustration of finding time for the gym. Sneaking out for a lunchtime sesh or scrambling to leave work on time for an evening class is a familiar challenge for fitness-focused city workers. Austin said: “We were kind of here, there [...]

  • How something as simple as walking could change your life

    January 22, 2026

    Chef and food writer Bettina Campolucci Bordi tells us how the simple pleasure of walking has improved everything from her sleep to her relationship with her kids I’ve just come back from a walk. Nothing heroic or straining. No matching outfit, no tracker, no goal other than getting some fresh air and moving my body [...]

  • Is it time to bulk up your portfolio with these fitness stocks?

    December 9, 2025

    The fitness boom has rocked the global markets in 2025, as both consumers and investors reexamined their approach to health and wellbeing. What was once a spur of the moment run in an old pair of trainers or a reluctant trip to the gym has become a staple in daily life, leading to an increased [...]

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