THE founders of online advertising analysis firm Telemetry are set for a £35m windfall as they prepare to sell just over a fifth of the firm.
Russell Irwin, Anthony Rushton and Beau Chesluk will each rake in around £11.6m from the sale, with Goldman Sachs and Credit Suisse understood to be in talks with the trio. The founders – two of whom worked for the gaming company behind hit titles including Perfect Dark and GoldenEye – are thought to be holding out for a deal that will value Telemetry at £175m.
If UK investment banks or the string of venture capitalist outfits thought to be interested in the stake fail to meet the valuation, Deloitte, which is handling the sale, could look to Silicon Valley investment firms.
Telemetry, which provides data on the effectiveness of online adverts to customers including Cillit Bang, made £5m profits last year on revenue of £24m.
The potential sale of the City’s Old Broad Street-based firm comes at a time when technology stocks are achieving sky-high valuations.