West Ham to announce betting front-of-shirt sponsor after Premier League relegation June 30, 2026 West Ham United will this morning announce that they are keeping betting brand Boyle Sports as its front-of-shirt sponsor next season after being relegated from the Premier League. The London club had the Irish family-owned firm across its claret and blue shirts across last season’s Premier League campaign but risked losing them after top flight [...]
Unilever chief on how to activate 35 brands at the Fifa World Cup June 30, 2026 With the World Cup a sponsor’s heaven, Matt Hardy asks Unilever how the FMCG behemoth activates 35 brands amid a need to be noticed. A number of the brand campaigns at this Fifa World Cup have been sublime, others have fallen a little flat. Activating at a tournament watched by billions across nearly 200 countries [...]
Enzo Maresca pays Chelsea compensation to become Manchester City manager June 29, 2026 Manchester City have confirmed the appointment of Enzo Maresca as manager – but only after he personally paid compensation to former club Chelsea. City are themselves reported to have paid £17m to the Blues in order to secure Maresca’s signature on a three-year contract, but Chelsea have made clear that the Italian was also forced [...]
Frank McCourt-backed Premier Jumping League raises £37m from first team sale June 29, 2026 The Premier Jumping League has raised $50m (£38m) from the first sale of a team in the new showjumping competition backed by former LA Dodgers owner Frank McCourt. The team, which will be one of 16 in the PJL when it launches next year, has been bought by US investor and racing driver Jason McCarthy. [...]
Wimbledon stars Sinner and Sabalenka drop threat after progress in prize money talks June 29, 2026 Leading men’s and women’s tennis players have dropped their threat of a media protest over pay and conditions at Wimbledon after securing last-minute concessions from SW19 chiefs. Stars including Aryna Sabalenka and Jannik Sinner had warned they would limit media commitments to 15 minutes at this year’s Championships, which begin today in London, in response [...]
Wimbledon: Majority of £350,000 debentures sold to overseas fans June 29, 2026 The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]
Good call: How Wimbledon’s comms help it to avoid break points June 28, 2026 Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]
World Cup: How brands will activate as the knockouts begin June 27, 2026 Most eyes will be firmly fixed on the pitch as the World Cup enters the knockout phase next week. But for the discerning observer, there is another contest playing out in the background: what are the sponsors up to? With marketing and sponsorship deals related to the World Cup reported to generate between $2.5bn and [...]
Why sport fans got bored of influencers and forced brands into a mind shift June 27, 2026 Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]
Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium June 26, 2026 Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]