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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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  • Russell set to join Pollock after London meetings with Matchroom

    April 15, 2026

    Scotland rugby star Finn Russell has held talks with Matchroom about following England’s Henry Pollock in signing for the multi-sport promoters’ new talent agency. Northampton Saints back-row Pollock joined the Eddie Hearn-run talent roster after the promoter made comments about the untapped potential of rugby during the Six Nations. In subsequent interviews, Hearn – whose [...]

  • Big Bash future in limbo as Cricket Australia’s plan to copy England stalls

    April 15, 2026

    Cricket Australia’s plans to copy The Hundred and sell off minority stakes in Big Bash League franchises have hit the buffers after some team chiefs raised the alarm. CA is exploring the sale of 49 per cent stakes in the eight teams in the BBL, its annual T20 competition, to outside investors in a move [...]

  • Exeter Chiefs set for US investment as Prem Rugby flurry continues

    April 15, 2026

    Exeter Chiefs are set to become the latest in a flurry of Prem Rugby clubs to take fresh investment, with American backing set for Sandy Park. An extraordinary general meeting will be held next month to vote on plans which would see an unnamed US backer make a multimillion pound investment in the Devonshire club. [...]

  • DHL chief on English rugby ‘concern’, Formula 1 and Manchester United

    April 15, 2026

    “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England.  The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]

  • Manchester United’s £10m boost; £5k Masters gnomes and Southgate TikTok

    April 15, 2026

    Manchester United are set for a £10m boost from kit sponsor Adidas if, as now seems likely, they qualify for the Champions League. The club sit third in the Premier League with a seven-point cushion over sixth-placed Chelsea, despite Monday’s shock defeat by struggling Leeds United. Uefa confirmed last week that the top five Premier [...]

  • Trump-linked crypto firm Nexo in Fifa World Cup deal with Messi’s Argentina

    April 14, 2026

    Donald Trump-linked crypto firm Nexo has announced a sponsorship deal with Lionel Messi’s Argentina ahead of this summer’s Fifa World Cup. The digital wealth platform will be the Argentine Football Association’s official digital asset partner when they attempt to defend their title at the tournament in the United States, Canada and Mexico. The deal bolsters [...]

  • Darts drives Matchroom profit as promoter warns of gambling law impact

    April 14, 2026

    The growth of darts is driving increasing profits at Matchroom, with the resurgent sport contributing a third of the multi-sport promoters’ £44m yield. Accounts for Matchroom Holdings Limited, parent company of the pro darts circuit featuring teenage double world champion Luke Littler, showed turnover of £225.5m for the year ending 30 June 2025, up from [...]

  • Neville rivals Lineker media empire after The Overlap buys out YouTuber Goldbridge

    April 14, 2026

    Gary Neville is continuing to follow fellow former footballer Gary Lineker’s media empire-building after his network, The Overlap, acquired Manchester United YouTuber Mark Goldbridge’s fan channels. The deal, reported to be worth seven figures, sees ex-United and England defender turned pundit Neville join forces with Goldbridge, a 47-year-old former police officer who has become the [...]

  • Tottenham Hotspur hospitality: Trendsetting innovation in action

    April 14, 2026

    City AM visited the Tottenham Hotspur Stadium during Tyson Fury’s fight with Arslanbek Makhmudov. Trends change, and keeping up with them can be difficult. Haute Couture fashion houses pump out two collections each year; whether you’re an Xbox or PlayStation user can alter depending on technological advancements in model generations; across sport, meanwhile, the “in” [...]

  • Leeds United investor buys stake in Spanish giants Atletico Madrid

    April 13, 2026

    Leeds United investor IDC Sports and Entertainment has expanded its multi-club portfolio by acquiring a stake in Atletico Madrid. IDC has joined the ownership of Spain’s biggest privately-owned football club following the recent majority takeover by US fund Apollo Sports Capital. IDC has taken a minority stake in Atletico Madrid, who sit fourth in Spanish [...]

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