Exclusive: Ultimate Sevens franchise rugby project to announce Reebok deal May 12, 2026 The Ultimate Sevens franchise project will today announce Reebok as its title kit sponsor, City AM can reveal. The project – dubbed by some as the R360 of the rugby sevens world – will launch on Thursday with teams and players confirmed in London. The long-term plan will see franchises sold off, similar to other [...]
How high-net-worth individuals can rival private equity in sport May 12, 2026 Sport has been dominated by private equity, but high-net-worth individuals and family offices are coming becoming more common. At the end of April, Andrea Agnelli, the former chairman of Juventus, launched Gamma Waves Partners, a sport-focused investment platform targeting opportunities in innovative sports competitions, teams and athletes. Co-founded with former Juventus captain Giorgio Chiellini and [...]
Enhanced Games NYSE firm opens down on Friday close May 11, 2026 Enhanced Group Inc, the firm behind the pro-doping Enhanced Games, opened more than 10 per cent down on its previous close on its first full week on the New York Stock Exchange. The inaugural Enhanced Games, due to take place this month, encourages competitors to take performance enhancing drugs – in stark contrast with mainstream [...]
Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal May 11, 2026 Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]
Drive to Survive backer buys stake in Hearns’ Matchroom empire May 11, 2026 Bruin Capital, a backer of the maker of Drive to Survive and Bruno Fernandes’ agency, has bought a minority stake in multi-sport promoter Matchroom. No terms were disclosed but the deal will see the Hearn family continue to majority own and run the business, which generates most of its revenue from boxing, darts and snooker. [...]
Cadillac F1 forced to fix phone ‘issue’ to satisfy FIA cost cap protocol May 11, 2026 It can be hard getting up to speed when you are the newest team on the grid in Formula 1, as Cadillac bosses have found. The US team, who joined F1 this year, are yet to win a point in their first four races – and off the track they have experienced the odd hiccup [...]
Formula 1’s reaction to season disruption a lesson for Fifa World Cup May 10, 2026 Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption. The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]
Promotion to Champ could be worth millions as Blackheath fight to go up May 9, 2026 Promotion to English rugby’s second tier Champ could be worth millions as Blackheath and Plymouth fight to go up this weekend. Blackheath, the world’s oldest rugby club, take on their south coast opposition in south east London on Saturday with the winner set to take on one of Richmond or London Scottish for promotion to [...]
Prem Rugby chiefs admit its ‘challenging’ to compete with Top 14 May 8, 2026 Prem Rugby chiefs have admitted competing with the French Top 14 has been “challenging” given English salary cap rules. Clubs across England can spend around £8m per season on their squad, with £6.4m of that the standard cap and the remaining a series of credits and allowances. The French Top 14 will see its salary [...]
Fifa suffers legal setback just weeks before 2026 World Cup kick-off May 8, 2026 Fifa has suffered a legal blow just weeks before the World Cup after the French footballers’ union UNFP achieved a landmark decision in the European courts. The UNFP has successfully advanced a complaint about the health and safety of players’ working conditions and a lack of collective bargaining as a result of decisions made by [...]