Premier League agree EFL funding deal which could be worth £1.5bn July 30, 2026 Premier League clubs have agreed for a new funding proposal to be put to the EFL, which could be worth £1.5bn. The agreement was decided upon on Thursday and was unanimous, with the Premier League stating that the deal is “long-term”, according to PA. Sky Sports previously said the deal will cover the next decade. [...]
UK government backs British business to get slice of £33bn in Morocco World Cup contracts July 30, 2026 British businesses hoping to get in on £33bn worth of World Cup contracts in Morocco have been boosted by government backing. The Foreign Office is aiming to help British firms get a piece of the construction cake as a number of projects ramp up in North Africa ahead of the next Fifa World Cup, which [...]
Uefa blocks Fifa’s World Cup sell-off if it stands up to Infantino again July 30, 2026 If Gianni Infantino’s plan to carve out the commercial rights to Fifa events including the World Cup is to be nipped in the bud, the rearguard action will – as it has in the recent past with similar power grabs – likely have to be led by Uefa. Here’s why. Uefa has repeatedly shown itself [...]
Meet the 33-year-old British former IPL boss changing Indian basketball July 30, 2026 Ahead of the launch of the Indian Basketball League, City AM sat down with the 33-year-old Brit tasked with taking on cricket and kabaddi Jake Lush McCrum is not your run-of-the-mill sports executive. Despite being just 33, the Brit is nearly a decade into senior leadership in sport. But he hasn’t worked his way up [...]
Adidas shares plunge after hike in World Cup marketing spend July 30, 2026 Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]
Cristiano Ronaldo on Mars: Where will sport take us in the next five years? July 30, 2026 Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]
World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead July 29, 2026 It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]
Fifa World Cup sell-off is a money-grab and faces defeat, says Uefa July 29, 2026 Uefa has warned Fifa it is facing defeat in its plans to sell stakes in a new subsidiary that will run the World Cup and accused it of using football to “enrich themselves and their friends”. Fifa president Gianni Infantino wants to set up a spin-off company to manage the commercial rights to the World [...]
Europe to host Formula 1 finale if Iran war scuppers Qatar and Abu Dhabi plans July 29, 2026 Europe will host the Formula 1 finale if the ongoing war in Iran scuppers planned Grands Prix in Qatar and Abu Dhabi. Formula 1’s 24-race season had already taken a double hit, with races in Saudi Arabia and Bahrain postponed indefinitely earlier this year. The Bahrain Grand Prix will now take place in Malaysia. But [...]
European Commissioner vows to probe Fifa sell-off amid furious backlash July 29, 2026 Furious European Commissioner for Sport, Glenn Micallef, has vowed that the EC will investigate Fifa’s controversial proposals to sell stakes in a new commercial entity to outside investors. Football’s world governing body on Monday revealed plans to raise $4bn by selling minority holdings in a new vehicle, Fifa Forward Enterprise, that would control all commercial [...]