Carabao Cup: Energy drink’s lager set for UK after deal extension March 16, 2026 Energy drink Carabao has extended its sponsorship of the League Cup through until the end of the decade in a deal that will see the UK launch of Carabao Lager. Manchester City and Arsenal clash in Sunday’s Carabao Cup final at Wembley with the match’s title sponsor agreeing a further two-year deal with the EFL [...]
Rooftop hospitality at Cheltenham Festival after £100m Jockey Club deal March 16, 2026 The Jockey Club has agreed a £100m investment deal with Levy in a move that will see major upgrades to the Cheltenham Festival and Epsom Derby. The agreement, with the sport division of Compass Group, will span 20 years and see the Jockey Club seek to enhance the “spectator experience across their UK racecourses”. Chief [...]
Sinner breaches major prize money barrier with $1m Indian Wells haul March 16, 2026 Jannik Sinner’s victory at Indian Wells took his career prize money to $60m, with the Italian averaging $142,000 per career match. The Italian beat Russia’s Daniil Medvedev to win Indian Wells on Sunday and become the youngest man to win all six ATP Masters 1000 hard-court titles. Australian Open semi-finalist Sinner, 24, won 7-6 7-6 [...]
Why World Cup hydration breaks will push traditional ads to the subs bench March 15, 2026 Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]
Arsenal: Leading the digital charge as well as the Premier League March 14, 2026 If Arsenal lift the Premier League trophy this season, it won’t just be a victory on the pitch; the club could also win the race to redefine how fans engage with football online. Arsenal are building a quiet revolution, investing in digital platforms that house ticketing, merchandise and original content to pull fans deeper into [...]
KSI, Dagenham and Redbridge and the rise of the passion investor in sport March 13, 2026 KSI’s move into football club ownership at Dagenham and Redbridge reflects the rise of “passion investors”, writes Stuart Pinnington of investor services firm IQ-EQ. Last week, YouTuber-turned-influencer KSI announced he had acquired a minority stake in non-league side Dagenham and Redbridge. Known to many football fans for his “Race to Division 1” Fifa video game [...]
Alpine boss confirms four potential buyers, including Mercedes, for F1 team March 13, 2026 Alpine team principal Flavio Briatore has confirmed that there are “three or four” serious buyers, including Mercedes, for a stake in the Formula 1 team. The team, which is owned by Renault Group, could see a significant minority stake controlled by Otro Capital offloaded. Christian Horner, former team principal of Red Bull Racing, has reportedly [...]
Iran hit back at Trump and Fifa: US should be axed from World Cup, not us March 13, 2026 Iran’s national football team has hit back at President Trump after he warned that it may not be safe for them to take up their place at this summer’s World Cup in the US, Canada and Mexico. Trump’s comments appeared designed to discourage Iran from participating, despite Fifa insisting the US had offered assurances following [...]
Sunrisers Leeds X account suspended after Hundred auction backlash March 13, 2026 Sunrisers Leeds have been caught up in backlash after buying Pakistani player Abrar Ahmed in The Hundred auction. The franchise – owned by India’s Sun Group and a sister team to the IPL’s Sunrisers Hyderabad – had its X account suspended in the early hours of Friday morning after Indian social media users urged others [...]
England won’t be derailed if they hold their nerve over Borthwick March 13, 2026 However unlikely one may think it is, there is a chance of England being left holding the wooden spoon for the first time in the Six Nations era. You have to go back to 1987 for their last bottom-place finish in the old Five Nations. That alone would be a humiliation for a head coach [...]