Why Nike’s split with Raducanu is a conscious uncoupling March 1, 2026 When Emma Raducanu was unveiled as a new ambassador for Uniqlo in a deal reportedly worth £2.6m per year, much of the coverage framed it as another star walking away from Nike. That interpretation feels too simple. Nike does not tend to lose athletes by accident. When a relationship ends, it is usually deliberate. Rather [...]
UK Sport: We invest £32m in winter sports because Britain cares deeply February 28, 2026 Milan Cortina and the British public’s appetite for melon grabs and curling showed why UK Sport invested £32.5m in winter sports in this Olympic cycle, says CEO Sally Munday. Watching years of dedication come together in a single run at Milan Cortina earlier this month was extraordinary. Matt Weston’s performance en route to Team GB’s [...]
Automatic promotion and relegation from Prem Rugby scrapped February 27, 2026 Automatic promotion and relegation from Prem Rugby has been scrapped after a crunch RFU Council vote on Friday. Yo-yoing between English rugby’s top flight Prem Rugby and the second tier Champ Rugby will be halted, with expansion teams admitted into the highest form of domestic rugby in England on a case-by-case basis. In what many [...]
Taylor Swift and Champions League take Liverpool revenue past £700m February 27, 2026 Winning the Premier League, returning to European football’s top table and hosting concerts by Taylor Swift helped Liverpool FC earn revenue of more than £700m for the first time last season. Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men’s team became English champions for the 20th [...]
Rugby communities ‘staring down the barrel’, says MP February 27, 2026 Rugby communities are “staring down the barrel of losing their professional side”, according to one MP slamming the Welsh Rugby Union. The governing body of Welsh rugby is under immense pressure to relieve its chief executive – Abi Tierney – and chairman – Richard Collier-Keywood – from their positions and to commit to the future [...]
London Broncos signs deal with Australian fintech OFX February 27, 2026 London Broncos have expanded their sponsorship portfolio, signing a deal with global financial operations company OFX. It comes as London Broncos, the only major English rugby league club south of the sport’s northern heartlands, seek promotion to the Super League having been acquired by an Australian consortium fronted by former Brisbane Broncos legend Darren Lockyer. [...]
Project Forge: Does the plan to save English rugby stack up? February 27, 2026 This morning a plan that could alter the future of club rugby in England is expected to be nodded through by the RFU Council. The plan, dubbed Project Forge, could be the tonic for a domestic game that is in need of revenue boost. Based on the various reports I have read this week on [...]
Premier League confirms streaming service – and it’s not called Premflix February 26, 2026 The Premier League is to launch a streaming platform in Singapore that could pave the way for a global direct-to-consumer “Premflix” product, CEO Richard Masters has confirmed. The long-rumoured new service, a collaboration with telco StarHub, is to be called Premier League + and show all 380 games live as well as magazine content, starting [...]
Formula 1 revenues soar to $4bn as sport cashes in on popularity February 26, 2026 Formula 1 is closing on annual revenues of $4bn after their recent accounts recorded a 14 per cent increase to $3.9bn. The healthy spike comes as Formula 1 parent company Liberty Media reported a rise in team payouts – by 11 per cent – to $1.4bn ahead of the 2026 season, which will see Cadillac [...]
Welsh Rugby Union chair says Ospreys not necessarily dead February 26, 2026 The embattled chair of the Welsh Rugby Union has today insisted a reduction of teams to three does not necessarily kill off the Ospreys. The governing body of rugby in Wales has been battling with fans and stakeholders over plans which will see at least one of the four regions struck off to save money. [...]