Chelsea score £10m commercial boost with major sponsorship renewal April 16, 2026 Chelsea FC have extended their £10m-a-year training kit sponsorship deal with crypto platform BingX into a fourth season. The agreement will see the Singapore-headquartered firm remain on the front of the shirts worn by the men’s team in training and for pre-match warm-ups. An early renewal is a boost to Chelsea’s commercial department, which has [...]
Aramco ties with Formula 1 could see Saudi Arabia Grand Prix rescheduled April 16, 2026 Aramco ties with Formula 1 could see the Saudi Arabia Grand Prix, cancelled after the Iran conflict, rescheduled for later in the year. Grands prix in both Bahrain and Saudi, which were scheduled for this month, were postponed following the outbreak of the conflict in the Gulf between the United States, Israel and Iran. Formula [...]
Rory McIlroy, Gout Gout and the search for sport’s elusive heroes April 16, 2026 Rory McIlroy’s back-to-back Masters triumphs have triggered the inevitable mythologising. Destiny fulfilled, demons banished after previous heartbreak, a journey not only completed but now extended. If he was merely the Hero of Hollywood before (that’s Hollywood, County Down not Los Angeles), to many the golfer has now donned the mantle of universal sporting hero along [...]
England World Cup base to get extra security, say Kansas City officials April 16, 2026 Kansas City officials will erect fencing and close roads in order to prevent England from being spied on at their World Cup camp this summer. England will be based in the Missouri city throughout the tournament and will train at Swope Soccer Village, a $20m facility located in the middle of a public park. The [...]
London Lions CEO: We’d love to be in NBA Europe but we have a reason to exist anyway April 15, 2026 London Lions CEO Lenz Balan on the club’s NBA Europe ambitions and the challenges of making British basketball financially sustainable. “I’m, like, an irrational optimist,” says London Lions CEO Lenz Balan as he explains why he views the impending arrival of an NBA Europe team on his patch as an opportunity, not a threat. The [...]
Russell set to join Pollock after London meetings with Matchroom April 15, 2026 Scotland rugby star Finn Russell has held talks with Matchroom about following England’s Henry Pollock in signing for the multi-sport promoters’ new talent agency. Northampton Saints back-row Pollock joined the Eddie Hearn-run talent roster after the promoter made comments about the untapped potential of rugby during the Six Nations. In subsequent interviews, Hearn – whose [...]
Big Bash future in limbo as Cricket Australia’s plan to copy England stalls April 15, 2026 Cricket Australia’s plans to copy The Hundred and sell off minority stakes in Big Bash League franchises have hit the buffers after some team chiefs raised the alarm. CA is exploring the sale of 49 per cent stakes in the eight teams in the BBL, its annual T20 competition, to outside investors in a move [...]
Exeter Chiefs set for US investment as Prem Rugby flurry continues April 15, 2026 Exeter Chiefs are set to become the latest in a flurry of Prem Rugby clubs to take fresh investment, with American backing set for Sandy Park. An extraordinary general meeting will be held next month to vote on plans which would see an unnamed US backer make a multimillion pound investment in the Devonshire club. [...]
DHL chief on English rugby ‘concern’, Formula 1 and Manchester United April 15, 2026 “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England. The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]
Manchester United’s £10m boost; £5k Masters gnomes and Southgate TikTok April 15, 2026 Manchester United are set for a £10m boost from kit sponsor Adidas if, as now seems likely, they qualify for the Champions League. The club sit third in the Premier League with a seven-point cushion over sixth-placed Chelsea, despite Monday’s shock defeat by struggling Leeds United. Uefa confirmed last week that the top five Premier [...]