Fifa refuses to back down on World Cup sell-off in face of European boycott July 31, 2026 Fifa has refused to abandon its plans to sell off stakes in a new $20bn commercial vehicle despite all Uefa nations vowing to boycott future World Cups if it proceeds. All 55 European nations in Uefa, including England’s Football Association, yesterday voted to support a boycott of all Fifa tournaments in protest at the divisive [...]
Fifa want to sell the family silver but should World Rugby do the same? July 31, 2026 Selling stakes in commercial entities is like selling the family silver. So should World Rugby copy Fifa? Selling stakes in commercial entities – much like Fifa announced it wanted to do with the World Cup – is like selling the family silver. Global tournaments are pillars of sports with revenues and reach that soar during [...]
Uefa to boycott World Cup over Infantino’s Fifa sell-off following unanimous vote July 30, 2026 All European nations have vowed to boycott the World Cup if Fifa proceeds with plans to sell off stakes in a new commercial vehicle following a Uefa crisis summit. England’s Football Association and the other 54 members of European governing body Uefa held emergency talks today to discuss their response to Fifa’s proposal. All Uefa [...]
Premier League agree EFL funding deal which could be worth £1.5bn July 30, 2026 Premier League clubs have agreed for a new funding proposal to be put to the EFL, which could be worth £1.5bn. The agreement was decided upon on Thursday and was unanimous, with the Premier League stating that the deal is “long-term”, according to PA. Sky Sports previously said the deal will cover the next decade. [...]
UK government backs British business to get slice of £33bn in Morocco World Cup contracts July 30, 2026 British businesses hoping to get in on £33bn worth of World Cup contracts in Morocco have been boosted by government backing. The Foreign Office is aiming to help British firms get a piece of the construction cake as a number of projects ramp up in North Africa ahead of the next Fifa World Cup, which [...]
Uefa blocks Fifa’s World Cup sell-off if it stands up to Infantino again July 30, 2026 If Gianni Infantino’s plan to carve out the commercial rights to Fifa events including the World Cup is to be nipped in the bud, the rearguard action will – as it has in the recent past with similar power grabs – likely have to be led by Uefa. Here’s why. Uefa has repeatedly shown itself [...]
Meet the 33-year-old British former IPL boss changing Indian basketball July 30, 2026 Ahead of the launch of the Indian Basketball League, City AM sat down with the 33-year-old Brit tasked with taking on cricket and kabaddi Jake Lush McCrum is not your run-of-the-mill sports executive. Despite being just 33, the Brit is nearly a decade into senior leadership in sport. But he hasn’t worked his way up [...]
Adidas shares plunge after hike in World Cup marketing spend July 30, 2026 Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]
Cristiano Ronaldo on Mars: Where will sport take us in the next five years? July 30, 2026 Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]
World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead July 29, 2026 It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]