Exclusive: Thatchers to sponsor Prem Rugby as deal struck with Elton John agency October 20, 2026 Prem Rugby will this week announce Thatchers as a new commercial partner as Elton John’s Rocket Sports agency continues to hunt for league sponsors, City AM understands. The English top flight counts London Pride as its beer sponsor but will add the West Country brand to its partnership roster as official cider partner. It is [...]
Team GB Olympic gold medallist makes multi-million-pound CBD investment October 20, 2026 Team GB Olympic gold medallist Jade Jones has announced a multi-million-pound investment in a UK wellness brand. Her firm, JJ Double Gold, will invest in York-based CBD business HempWell Ltd over the next three years, Jones having started her own brand in July. She said: “HempWell has a wealth of expertise in this area, and [...]
Visa, Coca-Cola, Adidas and other Fifa sponsors criticised for silence on crisis October 20, 2026 Fifa sponsors including Visa, Coca-Cola and Adidas “cannot afford to be bystanders” while another crisis grips football’s governing body, says a leading sports integrity advisor. Commercial partners have been conspicuous by their silence since Fifa president Gianni Infantino’s plan to sell stakes in its World Cup business plunged the organisation into civil war more than [...]
MPs urged to back strike action ban at major sporting events October 20, 2026 Industrial action could be banned during major sporting events such as the Olympics, World Cup and Euros if a key amendment is passed in Westminster this morning. The shadow sport minister, Conservative Louie French, will table an amendment to the Sporting Events Bill this morning that he hopes will stop “reckless union leaders who want [...]
Landmark Royal Antwerp case is another test of EU’s appetite to help football consumers October 19, 2026 EU law protects market competition but has been used too little to help football fans. Worse still, Europe has helped the big clubs to increase their market power, writes Tsjalle van der Burg. Football tickets have become expensive. Paris Saint-Germain currently top the European ranking: in 2024-25, the average admission price for a seat was [...]
Mercedes pips Coutts, KPMG, Deloitte and Howden at Evelyn Partners Padel Cup October 19, 2026 | Sponsored Sports stars, professional padel players and some of the City’s keenest racket-swingers descended on Canary Wharf last week for the second Evelyn Partners Padel Cup. More than 150 people filled out high-end club Padium for an afternoon of friendly yet fierce competition between Square Mile firms followed by an evening programme featuring coaching clinics, an [...]
McLaren could earn £50m from sale of five Formula 1 cars October 19, 2026 Five McLaren Formula 1 cars could fetch £50m after the team put chassis belonging to the likes of Ayrton Senna, Lewis Hamilton and Lando Norris up for sale. The models range from 1991 through to 2023 – the most modern Formula 1 car ever offered for private ownership – and are expected to go for [...]
Bellingham leads $10m fund raise of Premier League-backed tech firm Rezzil October 19, 2026 Jobe Bellingham has led a $10m fund raise of Premier League-backed technology firm Rezzil. The 21-year-old Borussia Dortmund midfielder – whose brother Jude starred for England at the Fifa World Cup this summer – is part of the round alongside putting coach Phil Kenyon, who has worked with the likes of Rory McIlroy and Scottie [...]
Saxo Bank taps Norris, Bale, Sabalenka and Courtois for investment trends October 19, 2026 Saxo Bank will tap the psyches of the likes of Lando Norris, Gareth Bale and Aryna Sabalenka as part of a new partnership with nine global athletes. The Danish bank announced on Monday that it will explore the mindset and habits of the current and former athletes to “examine how these principles translate into successful [...]
LaCage: The new bougie Kensington sports bar trying to change the game October 19, 2026 Does London need another sports bar? The capital is hardly short of a spot or two to chill out (or rage) and indulge in the big Premier League match, cricket showdown or Formula 1 race. Well it’s got one, and it is fair to say it’s purposely positioning itself in a different lane. Because the [...]