If you've had an eye on Twitter, you may have noticed Small Business Saturday has been going on today.
And as an opportunity for all of the nation to get out and support their local firms, Londoners have been doing just that.
Here's what's been happening for Small Business Saturday in London:
Bargain hunters hit the high streets
Some independents collaborated on special events
Fitzrovia's Revival Retro even teamed up with fashion blogger Sara Delaney to compile a guide to the best spots in the area
Politicians were out in force…
Sadiq Khan was of course out and about, dropping by Pellicci Cafe in East London
And was there for the reopening of Well Street Market in Hackney
We're setting up the stalls. Come on down as soon as you want! pic.twitter.com/vylfYHiJLF— Well Street Market (@WellStMarket) December 3, 2016
Meanwhile communities secretary Sajid Javid swung by Battersea Flower station
After getting some fuel for the day
Elsewhere, Labour MP for Streatham Chuka Umunna popped into one of his locals
Some businesses went the pop-up route
While even big company bosses got in on the act – at least Sage's did
And ultimately, most kept it Christmassy (it is December after all)