Protect your online reputation with The Marque July 5, 2018 WHEN someone searches your name on the internet, what is the first thing that comes up? Your LinkedIn profile? Maybe your Twitter or Instagram. Increasingly in the modern world, your digital profile forms the first impression you make to others. In my case, the top entry is the parliament web page for a Scottish Conservative [...]
Profile protection and The Marque: How to preserve your digital reputation July 5, 2018 When someone searches your name on the internet, what is the first thing that comes up? Your LinkedIn profile? Maybe your Twitter or Instagram. Increasingly in the modern world, your digital profile forms the first impression you make to others. In my case, the top entry is the parliament web page for a Scottish Conservative [...]
Want tomorrow’s tech titans to be British? Here’s how to do it July 4, 2018 There’s an often-quoted adage, which goes something like this: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.” What unites them all? Yes, they are all [...]
This bull market has relied on technology shares July 4, 2018 This has been a long and unusually hesitant and worried bull market. Indeed, there have been a substantial number of sectors that have lived through their own bear markets whilst the overall indices push on to new highs. The US has outperformed the other advanced country equity markets and China easily over the twelve months, [...]
Tory MP says UK needs a chief blockchain officer July 4, 2018 Conservative MP Eddie Hughes calls for the government to focus its attention on using blockchain to enable social freedom, increase efficiency and rebuild societal trust. Hughes makes a series of recommendations in his report ‘Unlocking Blockchain’ issued today including the appointment of a public-facing chief blockchain officer to coordinate the UK’s strategy on applying blockchain [...]
The True Value of Cryptocurrency: Why the Current Price Doesn’t Matter July 3, 2018 As the City of London’s first cryptocurrency market advisory and investment firm we, have seen the price of bitcoin rise from the lows of $150 back in 2013 to the highs of nearly $20,000 in late 2017, before a steep slide back to test support around the $6,700 – as of yesterday afternoon. For those [...]
Taking on Theresa May? Jacob Rees-Mogg is on the hunt for PR firms to boost his Tory leadership ambitions July 3, 2018 Friends of Jacob Rees-Mogg are turning to PR firms as the backbencher looks to turn support into votes as a future leader of the Conservative party. The North East Somerset MP rode on a tide of grassroots support last year, dubbed Moggmentum, thanks to his traditional approach, eloquence and charm, and his trenchant views on [...]
Cannes and adland’s evolution: the future of marketing will require creativity and data July 2, 2018 The marketing and advertising sectors are constantly undergoing transitions in one form or another. And, not unreasonably, clients always want services that are better, faster, and cheaper. However, though this is a perennial theme, now brands are also increasingly bringing marketing activities in-house. Even the professional services hegemons are attempting to capitalise on industry weaknesses, [...]
Take Pride in your work: representation in advertising isn’t just about ‘pinkwashing’ July 2, 2018 REPRESENTATION matters. Advertising is a constant presence in our everyday lives, but for people in minority groups, it’s not a given that they will see themselves depicted in the media. Take the LGBTQ community. Seven per cent of the UK population identify as lesbian, gay, bisexual, transgender, or otherwise queer, according to the Stonewall charity. [...]
Pride and the LGBTQ: Why representation in advertising isn’t just about “pinkwashing” July 2, 2018 Representation matters. Advertising is a constant presence in our everyday lives, but for people in minority groups, it’s not a given that they will see themselves depicted in the media. Take the LGBTQ community. Seven per cent of the UK population identify as lesbian, gay, bisexual, transgender, or otherwise queer, according to the Stonewall charity. [...]