The Live Moment Effect: Genius Sports and MediaScience Study Finds Specific Moments in Live Sports Can Double Unaided Brand Recall May 21, 2026 New research shows that brands aligned with emotionally heightened moments in live sports can improve ad effectiveness
KKR Invests in Fresha, the Leading AI-Powered Platform for Beauty and Wellness, at $1bn Valuation May 21, 2026 Fresha, the leading AI-powered marketplace and business management platform for the beauty and wellness industry, today announced an $80 million primary growth investment from funds managed by KKR, a leading global investment firm. The transaction values Fresha at over $1 billion, marking a defining milestone in its mission to transform how self-care businesses operate globally. [...]
Toast Supports the International Chamber of Commerce UK Trade & Export Initiative for Hospitality Brands Expanding Internationally May 21, 2026 Toast (NYSE: TOST), the global technology platform built for restaurant and retail businesses, today announced its participation as a proud sponsor of the International Chamber of Commerce (ICC) UK Trade & Export initiative. As the world’s largest business organisation and the only one with United Nations observer status, the ICC represents 45 million companies globally. [...]
UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AND HOTEL PRICES DROP IN POPULAR INTERNATIONAL DESTINATIONS May 21, 2026 Hotel hopping boom: travellers double up stays to chase live events and make the most of bleisure escapes this summer Kick Off or Take Off? Football fever sends fans to host cities as savvy travellers head elsewhere for deals Lights, camera… getaway: film and TV hits spark a summer surge in screen‑inspired travel
Audiencerate: Riccardo Fabbri Joins as Chief Technology Officer—The AI-Driven Phase of the Platforms for SMEs and Media Agencies Begins May 21, 2026 The co-founder and former managing partner of Nohup (acquired by Havas Group in 2021) will lead the development of the artificial intelligence infrastructure that integrates first-party and third-party data, powering the platform delivered with Postel and Microsoft to Italian SMEs and the platform with the DV360 offering for global media agencies.
Enhanced Games isn’t sport but a product placement exercise May 21, 2026 The Killers are an odd choice of band to wrap this weekend’s Enhanced Games. I’ve no idea about lead singer Brandon Flowers’ attitude to the permissibility of performance enhancing drugs in sport, but the name of his beat combo jars with an enterprise testing scientific and medical boundaries. It won’t be spinach that the 50 [...]
On This Day: Happy birthday Andrew Neil May 21, 2026 Today in 1949, Andrew Neil was born. He remains one of the most compelling figures in the British media landscape, writes Eliot Wilson In a media landscape of interchangeable and forgettable talking heads, Andrew Neil remains an unmistakable and forceful presence. Readers who can recall a time when he was not a well-kent face in [...]
Andy Burnham’s departure could put Manchester’s growth at risk May 21, 2026 Andy Burnham is not actually obliged to step down as Mayor to contest the Makerfield by-election, but if he does his departure would leave Manchester more susceptible to fragmented national politics, says Simon Goacher Andy Burnham’s decision to run in the Makerfield by-election is being treated largely as a Westminster comeback – a route back [...]
Burnham’s ‘neoliberalism’ critique is just Thatcher karaoke May 21, 2026 The British economy today is a million miles away from “neoliberalism”, even if we lack a catchy name to describe what has replaced it, says Kristian Niemietz For some countries, we have well-developed national stereotypes and associations. Everyone has an idea in their mind of what counts as “typically French”, “typically Italian” or “typically German”. [...]
Xsolla and the Dubai Films and Games Commission Create a Strategic Partnership to Connect Dubai-Based Developers to Global Markets May 21, 2026 Multi-Year Agreement Creates Opportunities to Build All The Things for Video Games in Dubai and MENA