Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
25 amazing Dry January events in London where going alcohol free needn’t be boring January 3, 2025 Dry January is often a sombre affair, where abstinence is the order of the day. But London’s bars, restaurants and events organisers seem to be taking a different tack this year: many are spreading the message that going alcohol free needn’t mean losing out on having fun. The message is that alcohol free drinks can [...]
Starbucks expands Community Stores all over Europe, the Middle East and Africa January 2, 2025 This content was paid for by Starbucks, and produced in partnership with the City AM Commercial department. A term first coined by sociologist Ray Oldenberg, ‘third places’ are a space outside of a person’shome (first place) or work (second place), that is uniquely for socialising and buildingconnections. Humans are social creatures by nature, therefore these places [...]
Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief January 1, 2025 World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]
The generation game: How sport should prevent young people deserting it December 30, 2024 Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried? Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995). Their traditional viewership also [...]
Badenoch urged to apologise or face ‘action’ from Farage over Reform row December 28, 2024 Nigel Farage has urged Kemi Badenoch to apologise or face “action” after she accused Reform UK of “fakery” over its membership numbers. The Reform UK leader will spend the weekend weighing up what action to take if the Conservative leader ignores his calls for an apology over the “crazy conspiracy theory”. Farage pushed back against [...]
Youngs and Cole: For The Love Of Rugby duo look to 2025 December 28, 2024 Leicester Tigers duo Ben Youngs and Dan Cole review at 2024, look ahead to 2025 and discussed their podcast For The Love Of Rugby. The last 12 months has been an incredibly interesting time for rugby union for a number of reasons. Steve Borthwick’s England had a rough back end to the year but took [...]
How AI will ‘reshape the UK business landscape’ in 2025, according to Dell boss December 28, 2024 How artificial intelligence (AI) will “reshape the UK business landscape” in 2025 has been outlined by Dell Technologies’ top boss in the country. Steve Young, who is the US giant’s UK senior vice president and managing director, has said new approaches to data centre infrastructure will be crucial to delivering the predicted return on investment [...]
Thoroughbred aftercare programme launched by The Howden Way December 23, 2024 THOROUGHBRED Aftercare Programme’s (TAP) launch at the Howden Christmas Racing Weekend at Ascot Racecourse is the latest evolution in the significant investment made into eventing by David Howden. Further to the launch of The Howden Way in May 2022, which offers training and opportunities to riders of all ages and abilities, TAP has a clear [...]
Harry Potter’s wizarding world is an authoritarian dystopia December 23, 2024 Secret police, slavery and mass indoctrination of children – Harry Potter’s wizarding world is a greatest hits of repressive regimes, says Sam Fowles Here’s a fun Christmas party game: name your favourite fictional authoritarian state. Is it George Orwell’s “Airstrip 1”? Margaret Atwood’s New England? Or perhaps (whisper it) JK Rowling’s “wizarding world”? It’s better [...]