Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
Rangers become latest club to attract crypto sponsorship and fan token March 2, 2021 Rangers have become the latest big-name football club to be sponsored by a cryptocurrency brand.
Exclusive: Formula E champions DS Techeetah take gamble on stock market-linked £1m sponsorship deal with investment platform eToro March 2, 2021 Formula E champions DS Techeetah have struck a £1m sponsorship deal with social investment platform eToro that could see the team not receive a penny. Instead of receiving a flat fee, DS Techeetah will have the seven-figure sum placed in their eToro account for them to invest on the stock market. If their portfolio grows [...]
Gareth Bale is back for Tottenham – so is this another Jose Mourinho managerial masterstroke? March 1, 2021 Just a few weeks ago, Jose Mourinho did not want to talk about Gareth Bale. On 4 February, he sniped at a reporter for asking why Bale was left on the Tottenham bench during a 1-0 defeat to Chelsea. Eight days later, Mourinho publicly rebuked him for implying, via social media, that he was fit and [...]
FC Barcelona offices searched by police ‘in connection with Barcagate scandal’ March 1, 2021 Catalan police searched the offices of FC Barcelona this morning, the football club have confirmed. Spanish media said the search related to last year’s Barcagate scandal, in which senior figures at the club were accused of ordering social media campaigns against enemies. Local reports also said former Barcelona president Josep Maria Bartomeu and current chief [...]
The Week Ahead: March kicks off with the Budget, Aviva, Zoom and Vroom March 1, 2021 March has arrived and City A.M. looks at what the first week of this month has in store. First of all, of course, there is the Budget this Wednesday. It’s the most important week of the year for Chancellor Rishi Sunak as he outlines the outlook for the UK economy over the next few months. He [...]
Paddy Power owner Flutter hands staff £14m February 28, 2021 Gambling giant Flutter Entertainment is set to give 14,000 staff a £1,000 bonus as a result of their work during the pandemic. The Paddy Power owner saw profit slide 70 per cent after major sports events were cancelled amid the pandemic. Chief executive Peter Jackson said “maybe we are all bookmakers at heart [and] there [...]
Bellator: MMA promotion’s head of Europe David Green on its new deal with the BBC, wooing the UK and Ireland and why it has a strong female following February 26, 2021 Question Time. Antiques Roadshow. Songs of Praise. To that list you can now add cage-fighting organisation Bellator. This month the BBC became the home of the American mixed martial arts (MMA) promotion in the UK, meaning it now sits alongside some of the most traditional shows in British broadcasting. While it might rile the “Disgusted [...]
Why science, engineering and business must unite to protect our athletes and the sports we love February 24, 2021 The stadiums were echoing, the stands empty, but when normal life ground to a halt, many professional sportsmen and women played on. The spectacle gave the rest of us a dose of much-needed escapism. Watching from our locked-down homes, it was easy to imagine the athletes on-screen didn’t have a care in the world beyond [...]
England cricket chiefs to launch The Hundred with women’s match between Oval Invincibles and Manchester Originals February 23, 2021 The Hundred, English cricket’s new short-form competition, will begin with a women’s match between the Oval Invincibles and the Manchester Originals. The fixture at the Kia Oval on Wednesday 21 July will be followed by the first men’s match, featuring the same franchises at the same venue, the following day. Tickets for The Hundred are [...]