Move over Facebook and Apple, the next generation of customers has other ideas November 14, 2018 A visit to Rochdale Sixth Form College was a cheering experience last week. This year, 55 per cent of A-levels were at grades A* to B. True, Eton and Winchester do better. But this track record shows that even poor boroughs – and Rochdale is one of the poorest – have the capacity to deliver high-quality [...]
Businesses to splash out over £6bn on Christmas advertising November 14, 2018 UK businesses will fork out £6.4bn on festive advertising this Christmas during the final quarter, according to the Advertising Association. The expenditure, which is up 5 per cent on last year’s record amount, shows the growing competition between companies as they vie to make the season’s most popular advert and achieve festive fame. Many of [...]
Brexit worries prompt nearly a third of consumers to cut spending November 14, 2018 Nearly a third of British consumers have cut their spending because of Brexit, scrimping on luxuries and postponing investments amid doubt over the future of the UK’s relationship with the EU bloc. A survey of 4,015 Brits, conducted by professional services firm KPMG, found 31 per cent had already cut their spending. James Stewart, KPMG [...]
John Lewis risks looking old hat as Iceland nails ad virality November 13, 2018 John Lewis’s Christmas adverts always provoke a huge reaction – generating the sort of headlines and cut-through that are the envy of marketers and company bosses everywhere. However, as we await this year’s effort, it is worth looking back to last year’s ‘Moz the Monster’ campaign. YouGov BrandIndex data from Christmas 2017 showed that while [...]
Iceland’s banned palm oil advert could win over middle class shoppers as supermarkets prepare for Christmas November 13, 2018 Iceland could get a shot in the arm from its banned Christmas advert by appealing to middle class shoppers, according to consumer research firm Kantar Worldpanel. The supermarket's advert, which caused a storm on social media when it was deemed “too political” to be aired by Clearcast, could be exactly what the store needs to reach out to [...]
Consumer spending falls in October as shoppers continue to abandon the high street November 13, 2018 UK consumer spending dipped in October after having risen for two months, with an e-commerce rebound propping up a two per cent fall in face-to-face sales. Expenditure has fallen in six of 10 months so far this year, adding to a cocktail of concerns for bricks-and-mortar retailers, according to Visa UK Consumer Spending Index data [...]
Iceland’s Christmas advert was cute, but it still broke broadcasting rules around politics November 13, 2018 LAST week, supermarket chain Iceland made headlines with its latest Christmas advert. The cartoon features an orangutan trashing a child’s bedroom, before taking a dark twist to show the ape’s rainforest home being destroyed for palm oil – a controversial ingredient that appears in practically every consumer item, from biscuits to beauty products. It’s an [...]
Changing lives for good November 13, 2018 When ActionAid decided to launch a five-year strategy that focused on the rights of women and girls, funding from the players of People’s Postcode Lottery proved vital. It allowed us to scale up our work tackling the violence women and girls face every day worldwide. ActionAid has a long history and reputation for its grassroots [...]
Wage growth hits 10-year high as 132,000 EU workers quit the UK November 13, 2018 Wages grew at their fastest rate in a decade in the latest quarter as the employment rate also rose higher, according to data from the Office for National Statistics (ONS) released today. People’s salaries grew by 3.2 per cent excluding bonuses in the three months to the end of September compared to last year, marking the [...]
Apple loses $50bn in market valuation as fears grow of slowing iPhone sales November 12, 2018 Apple's shares fell five percent tonight after a major supplier cut its financial outlook, leading to fears demand for the iPhone has plateaued. The fall slashed $50bn (£38.9bn) from Apple’s market valuation with shares falling $20.30 to $194.17. The losses mean Apple’s market capitalisation has fallen $190bn since October, more than the entire market value [...]