DEBATE: Is Rishi Sunak’s digital tax a good idea to save the high street? DEBATE: Is Rishi Sunak’s digital tax a good idea? Is Rishi Sunak’s digital tax a good idea to save the high street? Jordan Shlosberg, co-founder of proSapient, says YES. High street retail is not fundamentally unprofitable, but is disadvantaged compared to online retail through higher taxes and overpriced leases. Through shifting the national tax burden from physical to online retail, the government can support [...]