Paris vs Los Angeles: Why the IOC will reward both wannabe host cities for future Olympic Games When the International Olympic Committee (IOC) members gather in Lima to choose the host of the 2024 Olympic and Paralympic Games this September, ostensibly their choice is simple. It’s now either Paris from the old world or Los Angeles from the new, after Budapest joined Hamburg, Boston (LA’s forerunner) and Rome in opting out of [...]
Six Nations 2017: Selling jersey sponsorship for the first time is a controversial but lucrative move for France The end to a 98-year tradition was signalled last week when the French Rugby Federation (FFR) quietly slipped out that it was finally going to sell the front of the French national rugby team’s shirt to a sponsor – the last major rugby-playing nation to do so. When rugby union turned pro in the mid-1990s, [...]
Why West Ham’s crowd trouble will scare off potential London Stadium sponsors Synergy chief executive Tim Crow on why the Hammers and the LLDC will have a tough time finding a sponsor for the London Stadium. Naming rights sponsorships of major sports stadiums and entertainment arenas are something with which we are all very familiar. What began as a US phenomenon in the 1970s and 80s, as [...]