Tanni Grey-Thompson: Brands hold key to realising potential of disabled people in sport Opinion London 2012 changed perceptions around disabled people in sport but brands can help increase participation, writes Paralympian Tanni Grey-Thompson. Ten years after the London Olympics and Paralympics, disabled people are still facing massive barriers to sports participation. While 2012 created a benchmark for future events, it didn’t result in an influx of disabled people taking [...]
