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By: Simon Cooper

Simon Cooper is the outgoing chairman of the British Arrows, the UK’s leading awards for moving image advertising craft

1 Article
  • The art of the great British ad

    Opinion

    UK advertising is the best in the world, blending creativity with commerce in a uniquelt British way. But the industry is under threat, says Simon Cooper If you grew up in Britain, your childhood was likely narrated by commercial breaks as much as by the programs they sat between. Whether it was the 90 seconds [...]

    Cadbury Gorilla drumming in iconic Dairy Milk advertisement, highlighting creative marketing in the confectionery industry

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