DEBATE: Is International Women’s Day an outdated concept? Is International Women’s Day an outdated concept? Sarah Hawkins, client director at StormBrands, says YES. International Women’s Day (IWD) has a branding issue. The day lacks a clear purpose, story, and identity. What is it for? Who are the figureheads? What are their credentials? The official website totally lacks provocation and tone of voice. Follow [...]
