Why Peppa Pig and the Lionesses is a partnership to bring home the bacon Sport Business Peppa Pig and the Lionesses isn’t the most obvious pairing. One’s a muddy-puddle-loving pig loved by my kids and toddlers everywhere and the other is England’s women’s national football team, equally loved by my kids after their heroics in 2025. But when you take a deeper look behind the Football Association and Hasbro deal, it [...]
The real Guinness Six Nations showdown is happening in the pub Sport Business As the Guinness Six Nations kicks off, Britain will do what it does best: argue about referees, over-analyse scrums, and drink a respectable amount of beer. And while the games unfold on the pitch, another contest will play out in pubs, feeds and group chats across the country. For beer brands, live sport remains one [...]
