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By: Ros Morgan

Ros Morgan is chief executive of Heart of London Business Alliance

All 6 Articles
  • London is expensive enough for tourists

    Opinion

    An overnight levy on top of the removal of VAT-free shopping is making London too expensive for tourists, writes Ros Morgan.

    Tourists on Westminster Bridge, London, with Big Ben and Houses of Parliament in the background on a sunny day.
  • Tax online businesses more to save Britain’s struggling high streets

    Opinion

    Labour promised to reform business rates to level the playing field between online and physical businesses. It's time to make true.

    Bustling Oxford Street with shoppers, iconic red buses, and storefronts under a clear sky in a vibrant urban scene
  • The West End works as one economy – policy should catch up

    Opinion

    The West End functions as an integrated economy, yet policy continues to govern it in fragments, writes Ros Morgan.

    Shaftesbury Avenue West End bustling with 1972 London street life, featuring iconic theaters and vintage cars
  • Business rates reform must even playing field between high street and online

    January 6, 2026

    Bricks and mortar businesses are being unfairly punished by outdated business rates in need of reform, writes Ros Morgan

  • Want the West End to survive? This is what retail needs from the Budget

    March 5, 2024

    The Chancellor must not miss the opportunity presented by the Budget to help London's beleaguered retail sector, writes Ros Morgan.

  • London’s economy is a microcosm for our success but we’re ignoring ways to help it

    November 17, 2023

    London’s West End is a microcosm of much of the wider economy: it has small independent businesses in sectors such as food, big high street chains in its bars and retail.

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