Debate: Is it appropriate for businesses to invoke a ‘wartime spirit’ during the coronavirus outbreak? As the coronavirus outbreak curtails practically every aspect of our daily lives, some have compared efforts to fight it to the fabled “wartime spirit” of World War II. Is this appropriate, asks City A.M.? Yes, says Rob Nowell, global marketing director at Edge by Ascential Around 80 years ago, World War II caused entire sectors [...]
DEBATE: Has the classic British cup of tea fallen out of fashion? DEBATE: Has the classic British cup of tea fallen out of fashion? Unilever could be selling its PG Tips and Lipton tea brands. Has the classic British cuppa fallen out of fashion? YES, says Jeff Young, founder of the London Coffee Festival, which celebrates its tenth anniversary on 2–5 April 2020. Britain is becoming a nation of coffee drinkers. This journey started 20 years ago with the [...]
