By: Richard Davies

commercial lawyer and head of sport - Charles Russell Speechlys Richard Davies is a commercial lawyer and the head of sport at Charles Russell Speechlys

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World Cup: How brands will activate as the knockouts begin

Sport Business

Most eyes will be firmly fixed on the pitch as the World Cup enters the knockout phase next week. But for the discerning observer, there is another contest playing out in the background: what are the sponsors up to? With marketing and sponsorship deals related to the World Cup reported to generate between $2.5bn and [...]
What can the Premier League learn from NFL and the Super Bowl?

expert take

Richard Davies, Partner at Charles Russell Speechlys, on the lessons the Premier League can learn from the Super Bowl. Few events rival the commercial juggernaut that is the Super Bowl. Year after year, this American spectacle captivates audiences worldwide, boasting unparalleled viewership and revenue. While the Premier League stands as a commercial powerhouse in its [...]

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By: Richard Davies

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