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Debate: Can traditional small-state conservatives justify imposing a new digital tax? YES, says Waqar Riaz, head of data-driven marketing at Cheil Europe. Few can argue with the idea that big business should pay its fair share towards public services like the NHS or education. Yet, as business has become increasingly global in nature, legislation has failed to [...]
As UBS factors in Instagram influence, should investors value a brand’s social media presence? YES, says Rashid Ajami, founder of Connectt. Social media engagement has changed dramatically in recent years, moving from a more traditional form of display advertising that is pushed directly into people’s newsfeeds towards a more considered strategy where brands engage in real-time interactions [...]
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