Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success Why doing good is now part of doing business in sport The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
