Prem Rugby Big Match Bonanza test of sport’s commercial aims March 26, 2026 This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years. Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham. The geography is a little bit iffy given the home team – [...]
Elior Champ Rugby deal may be good for clubs, but what’s the point? March 20, 2026 It is great to see Champ Rugby get its first sponsor in six years this week, in catering company Elior UK; it signals a shift in appetite for the second tier of English rugby. It will be a good marketing tool for clubs, whose matches are broadcast on streaming platform Clubber TV, and it solidifies [...]
England won’t be derailed if they hold their nerve over Borthwick March 13, 2026 However unlikely one may think it is, there is a chance of England being left holding the wooden spoon for the first time in the Six Nations era. You have to go back to 1987 for their last bottom-place finish in the old Five Nations. That alone would be a humiliation for a head coach [...]
Italy Six Nations revival a lesson for Wales as England challenge awaits March 6, 2026 In 2019 rugby in Italy was staring down the barrel of extinction: three home Six Nations matches at their 70,500-capacity Stadio Olimpico drew crowds of just 38,500 versus Wales, 49,700 against Ireland and 48,800 for their match against France. Fast forward to 2026, however, having just beaten Scotland in front of 68,200 fans Italy will [...]
Project Forge: Does the plan to save English rugby stack up? February 27, 2026 This morning a plan that could alter the future of club rugby in England is expected to be nodded through by the RFU Council. The plan, dubbed Project Forge, could be the tonic for a domestic game that is in need of revenue boost. Based on the various reports I have read this week on [...]
Marketing win for Prem Rugby would be Andy Farrell at Saracens February 20, 2026 Andy Farrell dropping Sam Prendergast for Ireland’s clash with England in the Six Nations this Saturday is a ballsy move. But the next time Farrell travels to Allianz Stadium, after this weekend, could be in a Prem Rugby final as a key cog in the Saracens machine. Because I am one of the growing number [...]
Two-job Townsend is on the brink but deserves break from Scotland fans February 13, 2026 Scotland head coach Gregor Townsend may have played down rumours that he has agreed to take over as boss of Prem Rugby club Newcastle Red Bulls after the 2027 World Cup, but he currently advises the club south of the border on strategy and philosophy. So he’s well on his way, right? One thing is [...]
Six Nations Thursday start is smart from organisers February 5, 2026 It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]
Six Nations must move match to US for sake of international game January 30, 2026 The months of February and March really are rugby’s golden period; when the world stops to watch the Six Nations. England, Scotland, Wales, Ireland, France and Italy all going at it over five rounds really shows off the best of the sport. It makes money, it is attractive to private equity and fans adore the [...]
Someone put out the bin fire that is the Welsh Rugby Union January 23, 2026 Every sporting body goes through its annus horribilis, when nothing seems to go right and the public demands answers as a result. But the Welsh Rugby Union and the sport more broadly across the Severn Bridge is into what feels like its fifth consecutive year of horror and a complete inability to shift the narrative. [...]
