Sport at Christmas: Why the festive period is a gift for canny PRs seeking impactful coverage Why the Christmas period is gift for canny PRs Did we take for granted just how much incredible sport usually takes place throughout the festive period? In football, we have Boxing Day and New Year’s Day fixtures. Rugby, meanwhile, sees the annual Big Game in which Harlequins head across the road to Twickenham for the ultimate booze-filled day out for 80,000 fans. Inevitably, it [...]
The Big Rebuild: Why sport must recognise importance of PR before it’s too late Why sport needs a PR rebuild before fans return Covid-19 has ripped the sports industry to shreds, leaving a trail of bare-bones teams who are overworked and stretched. During a second lockdown it might seem hasty to think about rebuilding and planning for the coming months. But we know that one day sport’s fan ban will be lifted. Once it does, it will happen [...]
