Emma Raducanu’s success shouldn’t be measured in dollars but in her cultural impact way beyond tennis Opinion: Raducanu success should be measured in cultural impact There are two stories written when any sports star bursts on the scene in the way that Emma Raducanu has this summer. The first is about how much money they’ll earn and the second surrounds the number of people who will immediately take up the sport because of it. Both narratives are overly simplistic for different reasons. Distilling Raducanu’s sporting achievement to monetary gain – and let’s face, it [...]
