DEBATE: Are great startups always about having a great idea? Are great startups always about having a great idea? Lily Covington, senior strategist at commercial strategy firm Cruxy & Co., says YES. Marketing guru and Silicon Valley mastermind Guy Kawasaki famously said “ideas are easy, implementation is hard”. But while ideas may be easy, truly great ideas are anything but. In the fast-paced and saturated [...]
DEBATE: Google turns 20 today – but will it still be dominant in another two decades? Google turns 20 today – but will it still be dominant in another two decades? Lily Covington, senior strategist at commercial strategy firm Cruxy & Company, says YES. Google’s advertising revenue alone proves its continued upwards trajectory, jumping from $10.49bn to $95.4bn in the last 12 years as its core business has adapted with the times. [...]
