Author Archives for Karl Boos

July 2019 articles

Why Roger Federer’s Laver Cup should be a smash hit with brands keen to engage with a tennis audience
Why Roger Federer’s Laver Cup should be a smash hit with brands keen to engage with a tennis audience
Late in 2016, tennis legends including Bjorn Borg, Roger Federer and John McEnroe unveiled one of the most innovative concepts [...]
July 11, 2019