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By: Jeremy Hine

Jeremy Hine is chief executive of MullenLowe Group UK

1 Article
  • Debate: Is it appropriate for businesses to invoke a ‘wartime spirit’ during the coronavirus outbreak?

    As the coronavirus outbreak curtails practically every aspect of our daily lives, some have compared efforts to fight it to the fabled “wartime spirit” of World War II. Is this appropriate, asks City A.M.? Yes, says Rob Nowell, global marketing director at Edge by Ascential Around 80 years ago, World War II caused entire sectors [...]

    Many have compared the coronavirus outbreak to the Second World War

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