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By: Helen Firth

Helen Firth is executive strategy director at Landor.

1 Article
  • Disney’s streaming push is about more than subscriber numbers

    Disney's streaming service is planning to win more than just subscribers

    With Disney Plus launching in the UK — and in other European markets — debate rages as to whether we will see the rise of a “Netflix killer”, and which brand will emerge as the ultimate winner. Streaming services have been enjoying their moment in the sun. In the leading US market, subscriber rates for [...]

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