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By: George Hutchinson

George Hutchinson is CEO and Founder of River Effra Reputation Risk and Crisis Advisory Firm

1 Article
  • To lead under pressure, you need to train with pressure

    In high-stakes business leadership, pressure is inevitable and can distort judgement, but like elite athletes and military professionals, leaders must train under pressure to perform effectively when it matters most, says George Hutchinson The corporate world, like politics, is full of examples of leaders whose response to an event leaves an impression of incompetence, indifference, [...]

    The AI startup was founded in 2023 by seasoned entrepreneurs Yann Sarfati and Tristan Saunders, both with experience in the tech industry.

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