Salt tears won’t wash: why those viral charity campaigns aren’t all they seem Fergal Parkinson From Carly Burd’s salted allotment to Captain Tom, social media charity campaigns are ripe for exploitation. The regulator needs to wade in and people need to wise up about who exactly they are pledging money to, says Fergal Parkinson Carly Burd became a social media sensation – by crying. She racked up 5m views on Tiktok alone [...]
