This time it’s personal: Lida’s Matthew Heath discusses direct marketing and virtual cars September 27, 2015 In their landmark book The One to One Future, Don Peppers and Martha Rogers told marketers to "operate in realities, not abstractions of realities". But in 1993, when their book was published, neither could have foreseen how quickly their idea of personalised advertising would be realised. "That idea was ahead of its time," says [...]
Google UK’s David Black on the virtues of video and capitalising on good content September 27, 2015 Audience behaviour is changing. People now live their lives online, and digital video consumption is soaring thanks to the growing penetration of smartphones and the on-going roll-out of 4G. YouTube has become the second biggest search engine on the planet. It is the synthesis of sight, sound and motion which makes video a “lean forward” [...]
Bad boss? How best to leave your job – the right strategy could mean more pay and fewer restrictions September 27, 2015 Many of you will, at some point in your careers, have a falling out with your employer. It may be that your boss picks on you, ignores you, or just generally makes things difficult for you. You might be bullied or harassed by a manager. You could, for instance, be given unfair performance ratings, or [...]
Rugby World Cup 2015: England v Australia game is now a final, says Ben Youngs September 27, 2015 Pre-tournament chatter centred on England emulating the World Cup-winning class of 2003, but scrum-half Ben Youngs admits Saturday’s must-win showdown against Australia represents the current vintage’s moment of destiny. England’s 28-25 error-strewn Twickenham surrender to an injury-plagued Wales at the weekend means Stuart Lancaster’s side are running the risk of becoming the first host [...]
England v Wales in Rugby World Cup 2015 thriller: Geoff Parling defends Chris Robshaw penalty call in England defeat September 27, 2015 England skipper Chris Robshaw may live to regret his decision to spurn a late kick at goal which could have levelled matters against Wales on Saturday, but second-row Geoff Parling has pointed the finger elsewhere. Robshaw shouldered responsibility for England opting against a penalty kick with three minutes of their 28-25 demise against Wales remaining, [...]
Rugby World Cup 2015: Ireland continue flawless start and edge closer to quarter-finals in front of record crowd at Wembley September 27, 2015 Ireland coach Joe Schmidt admits his side’s Rugby World Cup starts now after they chalked up a second successive bonus-point victory against tier-two opponents Romania at Wembley yesterday. Centre Keith Earls touched down twice, equalling Ireland great Brian O’Driscoll’s World Cup tally of seven tries, while wing Tommy Bowe also scored two in front [...]
Rugby World Cup: Cotter revels in Scots’ second-half fightback September 27, 2015 SCOTLAND 39 USA 16 SCOTLAND coach Vern Cotter hailed his side’s ability to conjure victory from the threat of defeat after the Dark Blues orchestrated a second-half fightback against the United States at Elland Road yesterday. The Americans led 13-6 at half-time courtesy of a try from prop Titi Lamositele – the first time the [...]
Rugby World Cup 2015: Injury-hit Wales are not thinking about lifting trophy yet, says George North September 27, 2015 Wales wing George North insists they have spent little time savouring Saturday’s 28-25 World Cup win over England at Twickenham. North admits that upsetting the tournament hosts brought Warren Gatland’s injury-hit squad huge satisfaction but emphasised that they would not take stock – or contemplate their chances of lifting the trophy – until they have [...]
Jordan Spieth wins big cash FedEx Cup and returns to world No1 September 27, 2015 Reinstated world No1 Jordan Spieth admitted the sight of others prospering stoked his desire to reassert himself by winning the Tour Championship and claiming the £7.5m for being crowned FedEx Cup champion. The 22-year-old carded a final-round 69 at East Lake, Atlanta yesterday to post a four-shot victory and bank a cheque for £977,000 to [...]
Walcott: Watch hat-trick hero Sanchez go now September 27, 2015 ARSENAL striker Theo Walcott has backed team-mate Alexis Sanchez to open the floodgates after the Chile forward finally opened his goalscoring account for the season with a hat-trick at Leicester on Saturday. Sanchez netted 25 times in his debut season for the Gunners but had drawn a blank in eight games this term before hitting [...]
