The Digital Effect February 16, 2014 Annabel Palmer discusses trends with Gwyn Jones, BBH’s group chief executive BRITISH advertising agency Bartle Bogle Hegarty (BBH) has been Agency of the Year twice at the Cannes Lions Festival, and has created notable campaigns including “Vorsprung durch Technik” for Audi and “The Lynx Effect” for Unilever. Group chief executive Gwyn Jones tells City A.M. [...]
Don’t fear the rise of the algorithm – humans still rule media buying February 16, 2014 @LiamWardProud THE RISE of programmatic and automated media buying has been as controversial as it’s been rapid. Take real-time bidding (RTB), where ad space is purchased through automated bidding programmes milliseconds before a web page loads. It’s expected to grow from 14 to 41 per cent of US digital spend between now and the end [...]
The week in brief February 16, 2014 Samsung launches brand marketing platform The electronics company has launched a brand marketing platform, “Launching People”, that will create a TV series where stars (including Idris Elba, Paloma Faith, Gizzi Erskine, and Rankin), will mentor undiscovered talent. Samsung hopes it will help the brand become the “most loved” in Britain. Mini seeks new creative agency [...]
Brothers who built brand with purpose February 16, 2014 Annabel Palmer talks travelling, Topman, and the English weather with Rob Forkan – the tsunami orphan who co-founded new flip flop brand Gandys INNOCENT may have pioneered a whole new approach to marketing (the company has even published a book about its “story,” and “what they’ve learned”), but no business tale will ever be as [...]
Innovation Diary: Entrepreneurs are right to be overly-optimistic – it’s the rest of us who have the problem February 16, 2014 IF YOU’RE an optimistic sort, you may be more likely to live longer, feel less lonely, and be generally happier than those eternal pessimists who eke out their existences in constant worry. And it should come as little surprise that entrepreneurs are glass half-full types. A 2004 study by Manju Puri and David Robinson of [...]
Gimme 5 February 16, 2014 …NETWORKING SITES FOR ENTREPRENEURS The Supper Club Offers access to a vetted peer group; events; connections to other entrepreneurs; media coverage opportunities. Joiners fee of £495; social membership is £250 a month; growth membership is £500. supper-club.net OpenIDEO A global, web-based platform for innovation where designers and creative thinkers create together. Organisations or individuals can [...]
Iceland: the world’s most dramatic landscapes February 16, 2014 There may only be one proper city in Iceland, but with geysers, volcanic caves, and grinding tectonic plates, there’s plenty to sink your teeth into YOU WILL get lost in Iceland: not geographically, but inside your head. It’s easy to get disorientated when stepping out in swimming gear, exposing your vulnerable flesh to temperatures well [...]
Ultimate breaks: This week’s top luxury trips February 16, 2014 EXTREME HOLIDAYS For those looking for extreme adventure on their holiday, check out Abercrombie & Kent’s Pioneer’s Collection. The extreme holidays include the chance to test your nerve flying a supersonic fighter jet in Russia, ascend Africa’s highest mountain, Kilimanjaro, by the most challenging route or push yourself to the limits with a skiing expedition [...]
FA Cup: Mourinho is embarrassing for Chelsea, says Wenger February 16, 2014 AT EMIRATES STADIUM ARSENAL 2 vs LIVERPOOL 1 ARSENAL manager Arsene Wenger last night labelled the recent jibes fired his way by Chelsea boss Jose Mourinho as “silly” and “disrespectful”, after watching the Gunners battle their way into the FA Cup quarter-finals. Goals either side of half-time from Alex Oxlade-Chamberlain and Lukas Podolski proved enough [...]
Smith all smiles as Exiles ease away day blues February 16, 2014 LONDON Irish director of rugby Brian Smith believes his side’s 23-20 victory at London Wasps was even better than last week’s triumph at Saracens as the Exiles recorded back-to-back away wins in Aviva Premiership Rugby for the first time since 2010. Smith’s side picked up where they left off at Allianz Park, scoring two early [...]
