All about talent March 23, 2014 Annabel Palmer talks to OgilvyOne’s EMEA chief executive Annette King WHEN WPP launched its “X-Factor” coaching programme for senior female executives across its European agencies, Annette King was an obvious contributor. She has worked at WPP media agency OgilvyOne for a decade, rising through the ranks to become EMEA chief executive, and was promoted both [...]
Hyperlocal advertising: Technology is a game-changer for small firms March 23, 2014 @LiamWardProud THINK of an iconic advert – Coca-Cola, Guinness, Lynx? The brand is almost certain to be a giant global player with a massive marketing budget to match. It’s been this way for years. Media agencies have typically worked on high-profile campaigns delivered through TV and other wide-reaching platforms, while much smaller companies have been [...]
The week in brief March 23, 2014 Advertisers welcome chancellor’s SME Budget helpThe chancellor’s decision to double the Annual Investment Allowance to £500,000 could spark an increase in ad spend by smaller firms, according to the trade body ISBA. Its director of public affairs Ian Twinn said, “this revision will free up cash and encourage smaller businesses to invest more money in [...]
Down to a Fine Art March 23, 2014 Annabel Palmer talks to Patrick van der Vorst, the ex-Sotheby’s art expert who used a £100,000 investment from Dragons Den to build online valuation service Value My Stuff THE INTERNATIONAL art market is having a ball, as investors flock to the perceived safer asset. A Sotheby’s sale last month totalled £163m, with demand coming from [...]
Budget 2014 showed promise: But it lacked beef for entrepreneurs to really get their teeth into March 23, 2014 YOU CAN’T please all of the people all of the time, particularly if you’re the chancellor of the Exchequer. Even if George Osborne had promised last Wednesday to personally traipse the length and breadth of the country handing out free candyfloss, an obesity pressure group of some sort would have released a statement condemning him. [...]
Gimme 5 March 23, 2014 …WEBSITES FOR ENTREPRENEURS Shell LiveWire Shell’s UK-wide enterprise scheme and social investment programme. It offers four monthly £1,000 awards and an annual £10,000 Young Entrepreneur award. shell-livewire.org Skype There’s more to Skype than free internet calls. Tools like video conferencing make it a more useful resource for small businesses than you might expect. skype.com Startup [...]
Four presentation mistakes to avoid March 23, 2014 From token pictures to complex flow-charts, Liam Ward-Proud lists the errors you may not know you’re making MANY of the classic presentation pitfalls are well-known, and relatively easy to spot – excessive length, overuse of jargon or text-heavy slides, for example. But with a reported 30m PowerPoint presentations given each year worldwide, a whole industry [...]
Walk this way March 23, 2014 Melissa York’s top ten treks for beginners on the path to greatness 1. Annapurna and Everest, The Himalayasworldexpeditions.co.uk, £1,490 per personThis 15-day introduction to trekking among Nepal’s highest and finest mountain ranges, Annapurna and Everest, will earn you the maximum amount of kudos back home with the minimum amount of effort. If you travel in [...]
Step into the future of game technology March 23, 2014 Alex Dymoke gives a whistlestop tour of the history of humans and virtual reality BLOGS and tech fans have been whispering excitedly about it for months, and last week, at the Game Developers Conference in San Francisco, it was finally confirmed: Sony is to launch a wearable virtual reality gaming headset to compete with the [...]
Premier League: Sherwood: We won’t give up Gunners chase March 23, 2014 AT WHITE HART LANE TOTTENHAM HOTSPUR 3 SOUTHAMPTON 2 TOTTENHAM manager Tim Sherwood yesterday refused to give up the chase for Champions League qualification after moving to within six points of north London rivals Arsenal. Following the Gunners’ 6-0 humbling at Chelsea on Saturday, Spurs recovered from two goals down at White Hart Lane to [...]
