Elon Musk’s pay-for-verification model will only scare off advertising money on Twitter Drew Benvie A chill is in the air in ad land. One of the bastions of the digital marketing mix has gone rogue. Twitter, one of the oldest and still most active of social networks, has taken a sudden turn and the advertising industry is not taking it well. Through a mist of Elon Musk tweets, a [...]
