DEBATE: Is it fair to consider ITV’s Love Island the biggest advertising opportunity of 2019? DEBATE: Was Love Island the biggest advertising opportunity of 2019? Is it fair to consider ITV’s Love Island the biggest advertising opportunity of 2019? Dave Lawrence, planning partner at creative agency Brave, says YES. Whether the show was the “biggest advertising opportunity” depends on what that brand was trying to achieve. While the women’s World Cup earlier this year, for example, had a much larger [...]
