As chief execs traverse the world of sustainability, they must keep investors onside Daniela Flores Mayonnaise. The humble condiment is now at the centre of a broader debate about the purpose of business. Last month, Fundsmith’s Terry Smith argued Unilever “had lost the plot” for attempting to define the purpose of Hellman’s. While Smith’s comments on sandwich fillers grabbed headlines, the more revealing point made by Smith was that Unilever [...]
