How sevens and Olympics can be commercial rugby lifeline Sport Business Dan James argues that rugby sevens is a developmental step for some of the best players, and that can be a boon for a struggling sport. The rugby rumour mill has been turning again, as reports have circulated over the last fortnight that some of England’s young stars – Henry Pollock, Marcus Smith, Tommy Freeman, [...]
London City 7s returns with capital crying out for live rugby Sport Business Dan James, founder of the London City 7s, pens his first of a new monthly column on short-form rugby in the capital. Rugby sevens has long been the better looking but somewhat inconsequential younger cousin of the traditional 15s game. If you were lucky enough to be one of the 113,000-plus fans in the record-breaking [...]
